Our story

Rugged Up is an Australian-owned brand that makes one thing: the Original, a hooded, quilted poncho that unsnaps into a blanket for two.

We made it for the stuff Aussies actually do when it's cold and windy. The 7am kick-off. The carpark after a winter surf. The last hour around the fire. The dog walk when it's blowing a gale.

Jackets stop at your waist and blankets slide off the second you stand up. So we made something that covers you from hood to shins and leaves your hands free for the coffee.

It's not a winter thing. It's a conditions thing. Cold? Windy? Get Rugged Up.

Tag #getRuggedUp to join the crew.